In America, our Christmas traditions are mostly indoors, be they
huddling around the fire with family or missing your connection at O’Hare. The
Swiss, however, are an outdoorsy people, and just because their country at
Christmastime is a dark and frozen tundra, they won’t be dissuaded. If
anything, they double-down on their outdoorsiness in the form of Christmas
Markets.
Christmas Markets, as I understand them, are outdoor wintertime
markets that are popular in countries where markets shouldn’t be outdoors in
winter. These yuletide bazaars provide a host of culturally-specific Christmas
fare (most of which involves pretzels) and the camaraderie that comes from
shopping with your countrymen as you slowly freeze to death.
In Zurich, where I spent last week for work, Christmas markets
fill the city. Some are stylish: the Winter Wunder Werkstatt in Europa Allee
has outdoor restaurants where you can enjoy haute cuisine while wearing every
coat you own. Others are traditional: Old Town Zurich has a “Fondue Chalet,” a
hand-carved carousel, and thousands of lights. In the distance, Swiss children
stand in a tree and butcher
golden-age Mariah Carey as no one can, except modern-age Mariah
Carey.
Yes, Christmas is everywhere you look in Zurich. (Being neutral,
they haven’t declared war on it.) Christmas trees are mounted to the top of
cranes, like seasonally appropriate warning lights. Across the city center, the
streets buzz with open-air holiday trolleys (brr brr brr went my heartstrings),
through which the Swiss unite their twin loves of Christmas and public
transportation. It’s enough to make a Grinch smile.
Milan, in contrast, takes a much more scattershot approach to
Christmas. There are pockets of decoration here and there, but the city focuses
more on its core competencies of high fashion, lengthy opera, and mowing down
pedestrians.
Milan’s approach to Christmas is best captured in the Quadrilatero
d’Oro, the city’s high-end shopping district that makes Fifth Avenue look like
West 108th Street. The Quad, as we high-end shoppers call it, is less about
Christmas itself than the mercantilism that Christmas brings. The luxury stores
have perfunctory garlands, as if to say, “We know it’s Christmas, you know it’s
Christmas – now, hurry up and buy stuff.” In front of the stores, luxury cars
sit in curb-side display cases, so you can impulse-buy an Audi when leaving
Prada, the way you would a gumball at Walgreens.
Not all of Milan is so blasé about Christmas, however. In the
public gardens of Indro Montanelli, there’s a Christmas carnival with all the
traditional attractions you’d expect, such as an ice rink and the “Castle of
the Yeti.” (I’m guessing children sit on his lap and tell him whom they’d like
disemboweled for Christmas.) If the Yeti doesn’t sufficiently maim your
toddler, they can try their luck on the holiday-themed ropes course next door.
Perhaps Milan’s haphazard approach to Christmas comes from the
city’s cosmopolitan nature. In contrast to Zurich’s homogeneity, Milan has and
recognizes people of all religions. The Cimitero Monumentale, for example, is
divided into three sections: Catholics, Jews, and Miscellaneous. No matter your
religion, you can be buried in a swanky tomb, provided you’re rich and
Milanese. Otherwise, off to the niches with you.
Even Milan’s central cathedral, the Duomo, has less Christmas
décor than your average Swiss crane. The Duomo is massive – the kind of place
Quasimodo would live after he sold his first startup – but there’s nary a hint
of Christmas on or in the cathedral itself. In front, however, is a different
story.
Smack in the middle of the Piazza del Duomo, the Milanese have
constructed a five-story metal cone with LEDs on every surface. Christmas is a
time of spiritual questions, and this cone will help you answer some, such as:
“What if you took a billboard from Times Square and shaped it like a Christmas
tree?,” and “How bright must LEDs be before they affect the migratory pattern
of birds?,” and “If I put this on top of a crane, will the Swiss be jealous?”
The Swiss and Milanese methods of celebrating Christmas each
target a need specific to their society. In Zurich, the cheer of Christmas
markets compensates for the general lack of light, heat, or habitability. In
Milan, where happiness is normally synonymous with luxury goods, the city uses
Christmas to show that joy may be derived from more humble sources, such as
yetis and giant cones of bird murder.
I hope to apply these Alpine lessons to my own life – to identify
a need and use Christmas to fill it. When I think of what I’m missing, though,
the list seems superficial. Sure, I could use more regional productions of Neurosis
(license it) or more
action franchises starring Angela Lansbury, but the important pieces are in
place, and by and large, I’m happy. So perhaps the true lesson is being
grateful for what I have. And if that’s what I picked up from the Christmas
Markets, I may finally understand their purpose.
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